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Reputable high-quality advertisers not only want to avoid controversy and polarization and especially uncertainty, they will flee from it. But none of Musk’s previous endeavors have involved serving advertisers. Either turned into computers or turned into software running on computers somewhere. There aren’t many similarities between PayPal, Tesla, and Space X, other than the fundamental truth that everything in the world (including payments, cars, and rockets) is getting computerized. Elon Musk is, quite obviously, a polymath. I think one thing that has surprised him is the lowercase-c conservative nature of advertisers.

But I don’t think most of that has surprised him. The question I think most worth asking about Musk’s thus-far very tumultuous leadership of Twitter is this: What exactly has he been surprised by? Obviously quite a few of his changes, thus far, have angered/upset/offended people. The verified-but-parodic account, had a more serious-looking username than Eli Lilly’s actual account, prank has done more to bring attention to the shameful state of insulin pricing in the U.S. But there are several interesting angles to just this one story: The company’s real handle is are, like, a thousand interesting stories about Twitter under Elon Musk’s ownership, and this is just one. The Eli Lilly imposter verified the handle taking advantage of Twitter’s new rules governing who gets to have a verified account. In the U.S., one study released this summer found that the high price of the lifesaving drug puts an extreme financial burden on about 14% of the 7 million Americans who need it regularly. Eli Lilly Stock Dipped After a Verified Twitter Imposter Claimed Insulin Would Now Be Free ★Įli Lilly’s stock dipped Friday morning after someone paid $8 to verify a Twitter handle resembling that of the pharmaceutical giant and posted: “We are excited to announce insulin is free now.” That’s highly unusual, if not unique, for a mass-market automaker. Monday, 14 November 2022 Tesla Doesn’t Advertise ★Īs a quick follow-up to my previous item on Elon Musk not having experience with brand advertisers, it’s worth noting that Tesla, quite famously, doesn’t advertise. But I had to think about each one, and often voted more on grammar than substance. Test yourself below to see how well you can separate our cartoonish reality from the world of The Simpsons. They boast about their green energy initiatives of electric cars and nuclear power plants, but use their power to advance right-wing politics and fuel their petty personal grievances. Each is the richest person in his respective universe - Springfield for the former, planet Earth for the latter. Burns and Elon Musk share an eerie number of similarities.

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